What Exactly is SEO and How Does It Work?

Are you at the beginning of your SEO journey? It might be that you heard about SEO and how it generally helps to drive traffic and get your ranking higher, but you are not sure how it works. Usually, in this write-up, we will discuss first what actual SEO is and how it works.

So, let’s begin!

What is SEO?

Generally, SEO stands for search engine optimization, which helps get traffic from natural results in search engines. Its primary goal is to improve your website’s ranking in search engine results. Always remember: the higher the rank of your website, the more people will see it.

Moreover, good SEO involves keyword research, creating relevant and useful content, relevant links, and much more. Furthermore, SEO Brampton has become an important marketing activity in recent years.

How Does SEO Work?

Let’s see how SEO actually works.

Usually, SEO works by conducting various keyword research projects, optimizing website content, increasing website ranking, and much more. The search engine relies on algorithms to find content and choose which one can rank according to the keywords. Here, we will explain three steps on how search engines work:

Crawling:

This is the very first step. The search engine sends web crawls to find the pages and record various information about them.

Indexing:

The next step is indexing. The indexing determines whether the content is used or not and whether it has crawled.

Ranking:

The last and most important step is ranking. It usually happens when crawling and indexing are complete. So, if crawling and indexing are complete, your website can be ranked.

The Bottom Line

Well, after going through the above points, you will get to know SEO and how exactly it works. All in all, these are the important pieces of information that will give you detailed information about SEO.